Phoenyx: The Birth

Brand Strategy + Development Workshop

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

Sir Richard Branson

At Phoenyx our mission is to effectively create brands by crafting a solid brand platform strategically geared toward gaining brand awareness and engagement. This valuable process is an in depth journey which takes some time to develop. As you may have noticed the business world has changed not only in definition but process. Now market share serves ‘tribes’.

STEP 1: Your DNA

BRAND PLATFORM
Brand Platform is the foundation of a business. If constructed strong and well considered anything built on it has a higher chance of being equally sturdy. Brands frequently rush to create a name and logo (visual identity) before creating a firm Brand Platform in place. The Brand Platform addresses your positioning statement, associated identity, value, targeted audience, competitor profiles, philosophy, personality, core value and architecture.

STEP 2: Your Voice

BRAND NAME + MESSAGING
Think about being in an elevator with a key investor or potential client who asks to describe your brand in one sentence. This stage focuses on crafting this key response. A great story connects on an emotional level with a relatability that builds loyalty.

STEP 3: Your Look

BRAND IDENTITY
Brand Identity dives deep into and strengthens the relationship between your brand mark, naming and tagline with the seven great components of a great identity system. Expands visual language and provides innovation and brand expression by defining your stylescape, the colour systematics, the logo variations, logo construction and clear space, logo application and placement and typography. Deliverables: Logo Design, Brand Manual

STEP 4: YOUR FASHION

BRAND ATMOSPHERE
How do you integrate the previous stages into print, display, digital, and environment? The importance of consistency through visual cues and messaging is stressed here and knowing how to articulate engagements with your stylescape.

STEP 5: Your Popularity

BRAND AWARENESS
Brand awareness addresses presence on digital and social platforms. We work with your marketing team to integrate you products and services with content creation strategy. This unifies all marketing channels (website, social media, search engine optimization (SEO), pay per click (PPC), email and mobile)

If you are interested in the Phoenyx: The Birth Workshop or any of the individual sessions please contact the Phoenyx team using this contact form.

“Marketing is no longer about the stuff that you make, but about the stories, you tell.”

Seth Godin

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